Draft content from a brief and approved sources
Given a structured brief, the system drafts an article, page or email from your product docs, call transcripts and style guide, cites the sources it used and runs claim checks. An editor shapes the draft and publishes it. For content teams that spend most of their time on first drafts.
Function: Marketing · Industry: Any industry
Draft content from a brief and approved sources
6 steps
At a glance
- Trigger
- A brief is approved on the content calendar.
- Typical inputs
- Approved brief with audience, goal and keyword
- Product docs, interviews and call transcripts
- Style guide and banned-claims list
- Existing content for internal links
- Systems it usually connects to
- Notion
- Asana
- WordPress
- Semrush
- How the work splits
3 rules, 2 model, 1 person steps
How it runs, step by step
6 steps, each tagged by what does the work. Rules are fixed logic, a model reads or drafts, and a person decides.
- Rules Fixed logic in code
- Model AI reads or drafts, with a confidence score
- Person A named person decides
- 1
Check the brief
RulesRequired fields such as audience, goal, keyword and deadline are verified, and incomplete briefs go back to the requester.
- 2
Gather the source material
ModelA model selects the relevant passages from your approved sources and lists them with links.
- 3
Write the first draft
ModelThe draft is written to the brief and style guide, with inline citations to the material used.
- 4
Run the checks
RulesRules test for banned claims, competitor mentions, missing disclaimers, reading level and unlinked statistics.
- 5
Edit for substance
PersonAn editor adds the experience, opinion and examples a draft does not have, and removes weak passages.
- 6
Prepare to publish
RulesTitles, meta descriptions and internal links are suggested, and the approved version is staged in the CMS.
Where people approve
The decisions that stay with your team, whatever the confidence score says.
- The marketing lead approves briefs.
- An editor approves every piece before it is staged.
- Legal reviews content that makes regulated claims.
KPIs to track
What to measure, before and after. Targets come from your own baseline.
- 01Hours from brief to approved draft
- 02Share of draft text changed by the editor
- 03Claims flagged by the checks per draft
- 04Content published against the calendar
Questions about this workflow
Will the content sound generic?
It will if the sources are generic. The draft is only as specific as the transcripts, docs and examples you feed it, and the editor's job is to add what only your team knows. We tune the style guide against samples of your best work.
Do you publish AI text directly?
No. A person approves each piece. Search engines allow AI-assisted writing. Low-value content published at scale is still a quality risk, so we do not recommend it.
Which steps use rules, a model and a person?
Rules: check the brief; run the checks; prepare to publish. Model: gather the source material; write the first draft. Person: edit for substance. Rules are fixed logic in code. A model reads or drafts and reports its confidence. A named person decides.
What do we need to start?
Typically: approved brief with audience, goal and keyword; product docs, interviews and call transcripts; style guide and banned-claims list; existing content for internal links. You also need read access to Notion, Asana, WordPress and Semrush, or the equivalents you use. A workflow audit measures your volumes and past cases first, then gives a fixed price for the build, so you can decide with real numbers.