Repurpose a webinar into posts and a summary
After a webinar or podcast, the system transcribes it, drafts a summary, key takeaways, social posts and an email, and attaches timestamps so editors can verify each quote. For marketing teams that record events and never reuse them.
Function: Marketing · Industry: Any industry
Repurpose a webinar into posts and a summary
6 steps
At a glance
- Trigger
- A recording is uploaded or a webinar ends.
- Typical inputs
- Video or audio recording
- Speaker names and approved bios
- Event registration and attendee lists
- Brand voice guide
- Systems it usually connects to
- Zoom
- Google Drive
- HubSpot
- Notion
- How the work splits
3 rules, 2 model, 1 person steps
How it runs, step by step
6 steps, each tagged by what does the work. Rules are fixed logic, a model reads or drafts, and a person decides.
- Rules Fixed logic in code
- Model AI reads or drafts, with a confidence score
- Person A named person decides
- 1
Transcribe the recording
ModelSpeech is transcribed with speaker labels, and names of products and people are checked against a glossary you provide.
- 2
Draft the pieces
ModelA model writes a summary, key points, post drafts and a follow-up email, each quote tied to a timestamp.
- 3
Check quotes and claims
RulesCode compares quoted text against the transcript and flags anything that does not match word for word.
- 4
Edit and approve
PersonA marketer chooses the strongest angles, edits the copy and gets the speaker's approval where needed.
- 5
Schedule distribution
RulesApproved posts and the email are queued in your tools on the dates you set, with tracking parameters.
- 6
Send to the attendee list
RulesThe follow-up and recording link go to attendees and no-shows with separate versions.
Where people approve
The decisions that stay with your team, whatever the confidence score says.
- Speakers approve quotes attributed to them.
- A marketer approves all copy before scheduling.
- Consent to record and reuse is confirmed in the registration.
KPIs to track
What to measure, before and after. Targets come from your own baseline.
- 01Pieces of content produced per recording
- 02Hours from event end to follow-up sent
- 03Click-through from the follow-up email
- 04Edit rate by content type
Questions about this workflow
How accurate is the transcript?
Good for clear audio and common vocabulary, weaker with crosstalk and technical terms. A glossary helps. Every quote is checked against the transcript, and a person reads what goes out.
Does it create video clips?
That is a separate step. We can mark timestamps for clips and pass them to your editing tool, and a person picks the clips.
Which steps use rules, a model and a person?
Rules: check quotes and claims; schedule distribution; send to the attendee list. Model: transcribe the recording; draft the pieces. Person: edit and approve. Rules are fixed logic in code. A model reads or drafts and reports its confidence. A named person decides.
What do we need to start?
Typically: video or audio recording; speaker names and approved bios; event registration and attendee lists; brand voice guide. You also need read access to Zoom, Google Drive, HubSpot and Notion, or the equivalents you use. A workflow audit measures your volumes and past cases first, then gives a fixed price for the build, so you can decide with real numbers.