What is an AI SDR?
An AI SDR is software that handles sales development tasks, such as researching prospects, writing outreach, following up and booking meetings, often with a person reviewing the messages.
In more detail
A human SDR researches accounts, writes emails, calls and qualifies replies. An AI SDR automates much of the research and drafting, and sometimes the sending and reply handling. Results depend on data quality and targeting more than on the writing. Poor lists and generic copy produce spam complaints and damaged sending domains. Deliverability, consent and local rules on cold email and calls (CAN-SPAM, GDPR, PECR) limit what you can send. We prefer a setup where the agent prepares research and drafts, and a rep approves before anything goes to a new segment.
Example
For each target account, the agent pulls recent hiring posts and funding news, drafts a three-line email that cites one of them and queues it for the rep. When a prospect replies 'not now, try October,' it sets a follow-up task.